10 Best Ways To Optimize The Website’s Performance

Developing a website isn’t enough these days. Once it is developed, it needs to be optimized so that your target audience can reach it, discover about your services through the search engines and find it on the web.
Regardless of the platform which you are using for the development of the website, you can use the following strategies to optimize your website and ensure that it gets the required attention of its prospects.
  1. Image Optimization
About 64% of the page weight of a website is comprised of the images used to it. Owing to the higher weight of images, the website takes longer to get loaded. In order to optimize your website, it's vital to ensure that the images are smaller in size, and thus, you must use the best image compression tools.
  1. Reduce the HTTP Requests
When the user’s browser fetches data from the server, it is done with the help of the HTTP requests, but, the higher number of HTTP requests slows down your web page and thus, it takes longer to load.
To optimize your website, you need to reduce the HTTP requests, which can be done by inlining the JavaScript, using CSS Sprites, reducing the 3rd party plugins and other assets, using less code etc.
  1. Use A Content Delivery Network
A CDN (Content Delivery Network) speeds up the delivery of your assets and also decreases the latency considerably.
  1. Avoid the 301 Redirects
Redirects badly affect the performance of a website. A redirect generates the additional RTTs (Round Trip Times), and thus, simply doubles the time which is required to load the initial HTML document, prior to the loading of other assets by the browser. Therefore, avoid the 301 redirects a much as possible.
  1. Cross-Device Compatibility
Today, people use mobile devices and tablets to browse websites instead of using only the conventional desktop computers. Thus, in order to optimize your website, it's vital that you ensure that it can easily load on all screen sizes, and displays the contents optimally.
  1. Site Speed
How quickly can your website load on a browser has become one of the most underlying performance benchmarks, and that’s why, if you want to optimize your website, it's important that you check its speed and ensure that it does not take too long to load.
  1. Web Fonts May Slow Down our Website
As per the HTTP Archive, 60% of the websites across the globe are using the custom fonts, and the problem with the web fonts like the Google fonts is that they make additional HTTP requests to the external sources. Web fonts also lead to render blocking. Thus, if you want to use the web fonts, you must find out the ways so that they don’t affect the performance of your website.
  1. Use Gzip Compression
Gzip is a form of compression, which compresses the JavaScript, CSS and the web pages at the server level before they are sent to the browser. Compressed pages are much smaller in size, and thus, help in increasing the website performance significantly.You can use CSS compressor for that.
  1. Fix Your 404 Errors
Whenever there is a missing file on the website, it generates a 404 HTTP error, and these errors can be taxing on your web server. Some platforms consume colossal memory on the server to deliver a 404 error. For instance, Drupal based websites can use up to 60 – 100 MB of memory for such errors.
  1. JS compression
 JS compression is also important for optimizing the website. So, create the indexes for faster access of the website.